Mercedes-Benz Social

I worked on Mercedes-Benz for two and a half years as an Associate Creative Director. Throughout that time, my team and I were responsible for creating content for the Mercedes-Benz social channels, developing campaigns around the brand and specific vehicles, events, and ambassador partnerships. With the onset of COVID, we remained nimble and productive, not skipping a step in content output. In that time we’ve nearly doubled the amount of social traction and followers the brand receives taking IG followers from 3.1 million in September of 2019 to 5.6 million as of August 2021 and launching a presence on TikTok.

Here are a few highlights of the work we created.